about the designer
When I began my journey into the fashion industry back in 2006,
I had no idea about environmental impacts.
Yes, fashion is fun, but it never occured to me to even think,
"Where did the fabrics come from?"
"How was it made?"
"What chemical process was used?"
I just used whatever that was available in order to create something I wanted.
Personally, I was a bit of a hoarder. My wardrobe was overflowing with fast fashion and shoes. Mountains of fabrics and trims I promised to use one day to make something out of it, but it never really happened.
To be honest, I had no concept of minimalism and sustainability.
I always had a dream of running my own fashion label.
But over the years working in the field, I slowly started to realise how wasteful this industry was.
For the first fifteen years in Australia, I lived in Brisbane, and when I started my first fashion label, "Natsuko Kondo" it was a womenswear with range of day wear dresses, pants and blouses.
From designing to pattern making and to sewing - doing all that yourself is a real hard work.
But I loved it.
I loved creating something and see through all the process.
After moving to Melbourne in 2016, I decided to create a streetwear brand.
I didn't want to waste things anymore. It's so much better living minimal, surrounding yourself with only the things you need. It's more efficient and made more sense.
Natsuko was born on the northern island of Japan and briefly spent her early childhood in Canada.
At the age of thirteen she moved to Australia where she is still based today.
How cool will be to wear something that is sustainable and environmentally responsible.
Fashion can still be fun but being sustainable is extra awesome.
I've chosen "Kodama" as a brand name.
It's an old Japanese word, meaning "tree spirit".
Have you ever been in the mountains and called out to the other side and your voice echoed back?
That's what Kodama means.
Back in the day, they used to say it was because there were spirits in the forest.